Developer humor (continued)
This is an advertisement I snapped on the sidewalks of Reston yesterday. It is set up like a canvas on an easel. A tidy, ponytailed artist - not a daub on him - is celebrating his new loft by painting a demurely covered model.
This development has a few cheap spaces available in the low $500k range, but most of the high rise units will run to $1 million, with penthouses selling at over $2 million. There are going to be several buildings in this project and they look to be about 40 stories each.
The complex is set amidst a dense network of defense contractor office parks: SAIC, Northrup Grumman, and BAE are nearby, just to name a few. If you design missile guidance systems, you can walk to work. The fascinating thing about this is that the artist is such a universally attractive tenant that the developer is selling a preposterous artsy ambience to beltway bandits. HHG likewise has spurious references to artists and live/work space in their other projects - apart from the proposed ARTWORKS redevelopment.
In Reston, our developer's-concept-of-an-artist is painting away his $500k mortgage one nude at a time. Given the thousands of bare walls that will need covering in "Midtown," he just might be able to pay for his room and board.